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Are you a business owner or marketer that wants to get the most out of your exhibition investment? Are you worried about the exhibition trends that you must follow? Around 80% of B2B marketers believe that it all comes down to numbers when it comes to efficiency or campaign success. It’s all because an exhibition is a venue that brings together vendors from all around the world. According to statistics, 90% of visitors to the show base their purchasing decisions on the exhibition poster design, the exhibition space design, and its overall vibe, impact, and vision. And, to make the appropriate impression on your target audience, you’ll need to keep up with the current exhibition industry trends, which will eventually help you, advance in your field.
Businesses must prioritize spending in an increasingly competitive market and having the best stall design is what they should chase. For which they need to take expert advice from exhibition stall design services experts in town. While exhibitions used to be a terrific way to get away from the daily grind, today, all attendance and efforts must be justified. So it’s no longer enough for exhibitors to show up with a normal pop-up booth and hope for the best at one of the world’s more than 1.3 million business events each year.
We continue to be in the uncharted ground as we head into 2021, unsure of what else the pandemic may bring to the fore. As a result, daily life and the next steps have become hazy and unsure, and professional aspects have also become hazy and uncertain, leaving several of us in a state of limbo. This is also true for the marketing exhibition business; with no clear indication of when shows and expositions will be permitted to resume and operate, we believe we must be prepared when they do. In this piece, we’ve compiled a few thoughts and predictions regarding the exhibition sector as we move forward, both during and after COVID.
Keeping up with the newest trends can help you reach out to an advanced and informed audience, convert them, and stay on the track to meet your marketing and sales objectives.
Technology continues to advance at a breakneck speed daily. The use of high-tech in the exhibition sector has elevated the client experience to new heights. Even in 2020, technology’s charisma will continue to spread. Artificial Intelligence and Virtual Reality still have a lot of room to grow in terms of engaging clients on a deeper level. Beacon technology is another spell-breaking event technology. By 2021, it is estimated that 565 million beacons will have been shipped.
People are constantly captivated by robots, so having robotic help to guide and greet visitors to your show booth is a sure-fire way to attract attention. Most of the creative stall design ideas are dominated by the presence of bots.
Artificial Intelligence is another technology that is taking the exhibition world by storm. Of course, we’ve all heard of Siri, but putting AI into your show booth may do a lot more than merely attracting attendees. AI is truly impacting the future of trade fairs worldwide, from virtual sales assistants to chatbots to increased security with Image Recognition and Speech Recognition. As a result, cutting-edge technology or 3D is one of the most popular exhibition industry trends, potentially to propel the entire sector to new heights. 3D stall design or 3D booth design are two commonly used terminologies that spice up the exhibition space in today’s competitive era.
Exhibitions are a high-pressure sales environment, so learning a tip or two from those who sell every day – retailers – will help you make the most of your booth. Exhibition banner designs inspired by most art exhibition poster designs are a leading trend as leading merchants are increasingly leveraging lighting, color, and texture to excite and engage customers on a whole new level. Hence, we believe that intelligent exhibitors won’t be far behind in 2021.
Now that we know the technologies dominating this space, let us look at some of the trends recommended by exhibition designers that help companies stay ahead of the competition and continue grabbing eyeballs at the trade show:
Exhibiting is about more than simple stall design that attracts; it’s also about the complete consumer experience, which extends beyond the basic exhibition booth designs. Using new resources to improve the experience will undoubtedly be a watershed moment in the coming year. Because at the end of the day, it all comes down to what made your brand memorable at the show. Building a good rapport with your consumers starts with building a connection on an emotional level. Everything about your exhibition stand design should be intuitive and work toward a shared purpose, making it evident to your potential audience how your product and services will benefit them.
Have adequate room at your exhibition design, for example, to accommodate the number of people who will be attending. For the visitors, an overcrowded booth might be a nightmare. So, space it out!
Always hit your clients’ pain spots with your presentation and graphics to make a powerful effect. If you’ve scheduled meetings with your visitors ahead of time, make sure you have enough comfortable chairs. Gone are the days when everything revolved around the size of the exhibition booths and the number of demo sessions; one of the new trade show booth trends is to put the guest experience first.
We are still at risk of coronavirus; it is certainly a serious concern, which is why large-scale gatherings will be impossible to hold. As a result of this stumbling block, a trend towards small stall design, more specialized events with a manageable audience has emerged. However, social distancing will continue to be an important part of any event, and seating patterns and layouts will need to be adjusted to maximize space, much like an inventive exhibition stall design. Or you can contact an exhibition stall design company to ace this game.
Hybrid functions are forecasted to be one of the most important trends shortly. The goal of hybrid events/functions is to incorporate a virtual component into a standard live event exhibition booth design. As a result, smaller groups will be able to participate in face-to-face sessions during these events, which will later be shared with larger audiences via numerous digital platforms.
Another post-COVID trend is personalization. We can now expect to see a greater level of personalization for guests via apps, surveys, gamification, and other methods sent directly to their phones and tablets during events. In addition, attendees will now have the pleasure of a customized event thanks to the coding of interests and data into an application!
Despite the fact that social media is not a new notion, many exhibitors fail to see its value when exhibiting. It has been predicted that the use of social media would increase in the following year – before, during, and after the exhibition. Social media is the platform that links your customers, prospects, and partners while also quickly transmitting any message around the world. It is an excellent means of communication for both exhibitors and exhibition organizers since it allows them to communicate useful information. With additional social channels, such as Facebook and Instagram, allowing live broadcasting, the possibilities for exhibitors are endless. Make sure it’s consistent with your brand story to keep it interesting.
It’s pointless to attract visitors to your exhibition hall design just to lose them at “hello.” Market stall design is crucial, but once you’ve piqued their interest, you’ll need to give them a compelling incentive to interact with your staff.
Games, seating places, food and drink, and creative spaces all give a welcome break for guests, allowing you to strike up a discussion in a casual environment. And, to get the most bang for your budget, modular components can be used time and time again to construct these breakout zones.
Again, technology can assist potential customers engage; don’t forget to invest in data integration and marketing automation technologies to help you maximize engagement before, during, and after the event. In 2021, all you have to do is make sure that your exposition display stands out and that your company receives the foot traffic it needs to grow sales and make your tradeshow attendance worthwhile.
Shows and exhibitions may have had difficulty in 2020 and 2021, but we are optimistic that things will improve soon. Good days are yet to come and marketing through trade shows will claim back their throne!