Retail / FMCG

Retail / FMCG

We are at the crossroads of change. Traditional strategies and approaches don’t work anymore, while new ideas are too nascent to have a foolproof formula. 40% of the total FMCG & Retail purchases in India now happen online. This development has led to retail companies needing to make prominent changes in their marketing strategies.

Retail branding now has to drive a two-point agenda - drive online sales as well as footfalls. This requires an integrated branding and marketing strategy that targets consumers at every stage of the sales process to maximize revenue.

Marketing Solutions - Retail / FMCG

CHALLENGES
INSPIRE’s STRATEGY
INSPIRE’S INITIATIVES
CHALLENGES
The customer base has changed rapidly with the penetration of internet in India.
INSPIRE’s STRATEGY
We create personalized communication strategies & digital experiences for different target audiences to reach various segments of your target audience.
INSPIRE’S INITIATIVES
  • End Customer Analysis
  • Messaging Strategy
  • Content Marketing
CHALLENGES
Customers like online shopping but the trust factor still plays a huge role in purchase decisions.
INSPIRE’s STRATEGY
We ideate tangible branding strategies that develop a consistent voice and aesthetic for your brand. Through brand engagement strategies, we ensure a high degree of brand advocacy, which makes your brand trustworthy and trendy.
INSPIRE’S INITIATIVES
  • Brand Positioning
  • Branding
  • Brand Building & Brand Management
CHALLENGES
The Research Online Purchase Offline (ROPO) behavior needs a seamless plan of action.
INSPIRE’s STRATEGY
We understand your customer’s buyer journey across online and offline channels and identify various touchpoints to reach out to them seamlessly. Through end-toend strategy and omnichannel attribution, we tap into various customer segments and their different paths to purchase.
INSPIRE’S INITIATIVES
  • End Customer Analysis
  • Demand Generation Strategies
  • Brand Positioning Strategies
  • Inbound Marketing
  • Email Marketing
  • Marketing Automation

Last Section - Retail/FMCG

With over a decade of experience in working with real estate businesses, Inspire has been a trusted partner for branding, online reputation management, and print production.

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