Marketing Solutions

Retail / FMCG

We are at the crossroads of change. Traditional strategies and approaches don’t work anymore, while new ideas are too nascent to have a foolproof formula. 40% of the total FMCG & Retail purchases in India now happen online. This development has led to retail companies needing to make prominent changes in their marketing strategies.

Retail branding now has to drive a two-point agenda – drive online sales as well as footfalls. This requires an integrated branding and marketing strategy that targets consumers at every stage of the sales process to maximize revenue.

CHALLENGES
INSPIRE’S STRATEGY
INSPIRE’S INITIATIVES
CHALLENGES
The customer base has changed rapidly with the penetration of internet in India.
INSPIRE’S STRATEGY
We create personalized communication strategies & digital experiences for different target audiences to reach various segments of your target audience.
INSPIRE’S INITIATIVES
  • End Customer Analysis
  • Messaging Strategy
  • Content Marketing
CHALLENGES
Customers like online shopping but the trust factor still plays a huge role in purchase decisions.
INSPIRE’S STRATEGY
We ideate tangible branding strategies that develop a consistent voice and aesthetic for your brand. Through brand engagement strategies, we ensure a high degree of brand advocacy, which makes your brand trustworthy and trendy.
INSPIRE’S INITIATIVES
  • Brand Positioning
  • Branding
  • Brand Building & Brand Management
CHALLENGES
The Research Online Purchase Offline (ROPO) behavior needs a seamless plan of action.
INSPIRE’S STRATEGY
We understand your customer’s buyer journey across online and offline channels and identify various touchpoints to reach out to them seamlessly. Through end-toend strategy and omnichannel attribution, we tap into various customer segments and their different paths to purchase.
INSPIRE’S INITIATIVES
  • End Customer Analysis
  • Demand Generation Strategies
  • Brand Positioning Strategies
  • Inbound Marketing
  • Email Marketing
  • Marketing Automation

With over a decade of experience in working with the healthcare industry, Inspire has been a trusted partner of healthcare companies, organizations, and professionals. We have helped numerous hospitals and small clinics drive their branding strategy, events, digital marketing, and community building activities.

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