Marketing / Engineering

Marketing / Engineering

As the manufacturing sector transforms, manufacturing companies are also forced to have a relook at their go-to-market strategies. A branding strategy that seamlessly blends with the digital strategy is the need of the hour. 94% of B2B buyers look up a business online before purchasing a product. This is where your digital presence must make a mark. Inspire drives an end-to-end strategy where we deliver exquisitely designed content marketing pieces that establish your digital authority. Our digital branding and marketing work always goes hand-in-hand with our traditional marketing efforts, as we know, that in an industry driven by networking and gratuity, it is always important to maintain a top-notch brand image in the physical world.

Marketing Solutions - Manufacturing / Engineering

CHALLENGES
INSPIRE’s STRATEGY
INSPIRE’S INITIATIVES
CHALLENGES
Outbound activities are expensive, hence ROI is low or negligible.
INSPIRE’s STRATEGY
Through blended media, we generate traffic to your website and drive leads to your products. Today’s buyers are bombarded by choices. Using blended media, we can reach these buyers through multiple screens and devices in different media forms such as blogs, product images, infographics, videos, etc.
INSPIRE’S INITIATIVES
  • SEO & SEM (Paid Campaigns and Organic Campaigns)
  • Content Marketing
  • Email Marketing
  • CRM and Automation
CHALLENGES
Since most sales take place offline, analyzing the impact of marketing activities is difficult.
INSPIRE’s STRATEGY
At IDIA Yugen, we are constantly innovating and optimizing. Our marketing activities are no different. The effectiveness of a campaign can be easily determined based on a host of measurable data. But using our expertise and advanced analytics tools, we constantly optimize your strategy to create effective campaigns for you.
INSPIRE’S INITIATIVES
  • Branding
  • Competitor Analysis
CHALLENGES
Staying relevant in an increasingly digital world.
INSPIRE’s STRATEGY
Through contextual communication, we build your brand a knowledge expert. We also assist you with supplementing your website and other marketing initiatives with the right media (images, videos, demos, product sheets, etc.) to reach your buyers.
INSPIRE’S INITIATIVES
  • Competitor Analysis
  • Brand Positioning
  • Content Marketing
CHALLENGES
Maintaining a loyal customer base in a sector that largely works on networking and gratification
INSPIRE’s STRATEGY
Digital marketing isn’t just about new lead generation. It’s equally important to keep your existing customers happy. We execute effective customer retention strategies such as Social Media Management, Free Resources, etc. to ensure a high rate of advocacy amongst your existing customer base.
INSPIRE’S INITIATIVES
  • CRM Development
  • Customer Analysis

Last Section - Marketing / Engineering

With over a decade of experience in working with the engineering and manufacturing industry, Inspire has been a trusted partner of many major corporations as well as MSMEs in India. From branding to exhibition strategy and event management, we drive every aspect of your branding and marketing activities.

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