How President Obama Used Social Media to Create a Brand

Jul 10, 2021

To create a modern brand a marketer must have a "conversation" among "friends ". Okay, now just how does a marketer create those "friendships" to...

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Understanding the Effectiveness of Inbound Marketing

Jul 08, 2021

Inbound marketing is largely viewed as an effective medium of brand promotion. However, it's often viewed as a "good to have" as opposed to a...

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How B2B Organizations Should Define Target Audiences

Jul 06, 2021

Marketing is a rigorous knowledge area that is discussed in undergraduate classes and practiced as a critical skill in the real world. Tens of...

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How to Improve Your ECommerce Website

Jul 05, 2021

3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this...

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