Anyone with any experience in customer engagement, online or offline, will tell you functionality and aesthetics play a critical part in the customer’s perception of the product or service, or even the brand, for that matter. Modern consumers go much beyond materialistic purchases; they expect a positive experience across the board. It also helps with brand loyalty and customer retention. This is also applicable to your website. Website design is deeply linked to customer engagement, and businesses must go beyond just having a responsive website to keep their customers within the valued circle.
38% of people will stop engaging with a website if the content or layout is unattractive.
An unattractive website that is incompatible on mobile or that doesn’t provide convenient user functionality is usually the biggest culprit businesses lose potential customers. Bad, or even mediocre, website design can seriously affect your bottom line. Here’s how to fix it.
Over 50% of website traffic now comes from mobile devices. 94% of these website visitors judge a website based on responsive design. Mobile is, now, mainstream and businesses have to adapt to the same. A non-responsive website not just gets the shorter end of the stick from visitors, but also from search engines. It’s not enough to just offer a mobile version of your website to your customers but to repurpose the website to ensure customers get full functionality and leverage the most out of your website on any device.
While it is nice to appeal to search engines, businesses shouldn’t lose focus of human emotions- after all, those visiting your site are everyday Internet users looking for a pleasing experience. Websites with big bold font, clarity in content, eye-pleasing design elements, engaging images, and videos, etc. obviously score better with customers. Do you know that many people usually expect the business logo to be on the top-left corner of the website and 36% of website visitors click on the business logo to access the home page? User experience research plays an important part in building a website that blends looks and functionality. According to Adobe, 66% of consumers engage with ‘designed’ content as opposed to the plain text version of that same content.
The modern human being’s attention span stands at a mere 12 seconds. It is further hampered when we are dealing with technology. On desktops, users spend at most 2.5 seconds on a piece of content, while they get distracted after 1.7 seconds on a mobile phone. In such a world, it is critical that businesses design websites that don’t let the visitors’ focus waver. Back-to-top navigation, breadcrumb navigation, drop-down menus, homepage shortcuts – it is important for a website to be designed in such a way that customers will always find their way around wherever they want and drop out mid-way their purchase journey.
47% of users expect a website to load within 2 seconds. In fact, even a one-second delay (3 instead of 2 seconds to load a website) can cause a 16% drop in customer satisfaction, The quicker and easier people can access the content on your website, the more likely they are to spend time on it. One trick many website designers and developers use to reduce data demand is to insert white space. It serves two purposes – a) It spaces out the content on your website in such a way that it gets enough to load against a user’s clicks and scrolls, and, b) it makes your website look neat and today, making it easy for the user to consume and understand website content. The latter point, especially, plays a huge point when it comes to keeping new customers hooked.
Well-thought-out website design is important to a business’s relationship with its customers. Websites that blend eye-pleasing design, clarity of content, ease of navigation, simplicity of use, and foolproof technique are the ones that usually win the crowded race of the world wide web.
At Inspire Branding & Designs, we design websites with a unique proposition, look, and experience that establishes an immediate and long-term connection between your business and your customers. If you are looking to design or revamp a beautiful, functional website for your business, get in touch with one of our strategy experts, and we will be happy to help you.